The Kindle Fire (and Nook Tablet, for that matter) are perfect travel companions. They store your books, movies, music, and apps, and run on the plane’s WiFi so you could even browse the web at 30,000 feet.

But a few users are reporting that their new Kindle Fires are being damaged after going through X-ray machines at airport TSA checkpoints. While the X-ray machine isn’t exactly to blame, according to an expert, it can be a factor.

Professor Daping Chu, chairman of the University of Cambridge centre for Advanced Photonics, says thatstatic electricity is likely the culprit . He says:

“I don’t think the radiation used in an airport scanner would ever be strong enough to damage an electronic ink display. . . . But you can get a buildup of static inside these machines, caused by the rubber belt rubbing. If that charge were to pass through a Kindle, it’s conceivable that it could damage the screen. . . . A static charge from an airport scanner could be 100 volts or more. That could permanently stick the particles to the screen.”

Kindles, tablets, laptops, cameras and thousands of other devices pass through airport X-ray machines every day, but one way to be totally sure your new Kindle Fire won’t be damaged due to static electricity is to leave it in your bag when going through TSA checkpoints. Any electronic items smaller than a 13-inch laptop don’t need to be removed from your bag when going through the X-ray machine anyway, so this should make your trip move that much smoother.

This article originally published at GeekSugar here.


“Social Stores” Take Advantage of Mobile Shopping, Marking a Shift in Consumer Buying for Holiday Season

Austin, TX (PRWEB) November 16, 2011

Nuo Tech, LLC, designers of technology cases for today’s fashionistas and mobile professionals, announced today the company has launched a new social store on Facebook that provides the company with highly-targeted access to tech-savvy customers. Nuo is just one of the thousands of retailers who will be taking advantage of mobile shopping as more than 90 percent of retail companies1 are expected to have a mobile strategy in place for the 2011 holiday retail season.

“This holiday shopping season, Santa will be using an iPad or another mobile device as mobile shopping provides convenience without the crowds and hassle of traditional shopping,” said Nuo Vice President and Founder Ty Rarick, “Nuo expects to increase our sales by 15-20 percent with our new social store, allowing us to target buyers with exclusive custom deals and incentives.”

Social Store on Nuo's Facebook Fan PagThe new social store will target college students at launch and expand to other targeted segments overtime. Customers gain access to the store by “liking” Nuo on Facebook.

“Retailers that don’t have set mobile and social strategies will get left behind this holiday season,” said Jason Woosley, Vice President of Product Development at Volusion. “Mobile shopping provides an unmet level of convenience and provides retailers with one-on-one relationship-building opportunities that can create customers for life. And with social shopping on the rise, having a presence on Facebook is critical for merchants.”

“My friends and I expect to do all of our shopping online this year as the convenience just can’t be beat,” said Jacqulyn Estrada, nursing student at the University of Texas at Austin. “We are usually studying for exams and it is nice to take a break, buy a gift and cross someone off of my list.”

As an additional online incentive, Nuo will be offering a “Deal of the Day” weekly and free shipping in November and December. The “Deal of the Day” will be an exclusive discount offer of as much as 40 to 60 percent off of retail.

The Nuo Social Store is available at:

About NUO
NUO designs industry leading carrying cases and accessories for laptops, tablets, travel, luggage and many other mobile technology products. We are committed to offering innovative and highly functional product solutions with a focus on fashion and style conscious consumers. Our bags range from classic messengers and protective sleeves to women’s totes and exclusive designer brands that stand out in crowd.

Drawing inspiration from fashion forward and tech savvy consumers as well as lifestyle and cultural trends, Nuo’s passion is creating trendsetting products that are durable, simple, smart, and sophisticated. From our Eco-Friendly Nuo Collection to the Dao Chloe Dao for Nuo Collection from Project Runway Winner Chloe Dao for fashionista’s on the go, we have the right bag for you. Show your colors, show your style with NUO Designer Laptop Bags and Mobile Accessories. Learn more and shop online at

About Volusion
Volusion is the leader in ecommerce solutions for online businesses. For more than a decade, tens of thousands of companies from small businesses to industry leaders like 3M, US Open, Ansel Adams, Nalgene, Oregon Ducks and Motorola have used Volusion to successfully sell online. For more information about Volusion, please visit


Embarrassed to go out in public with your old, janky backpack? Nuo wants to help you get a new backpack, messenger bag, satchel or tote so you can avoid the public scrutiny.

Submit a photo of your ugly, worn-out, rejected backpack. It must be an original photo, this is a contest after all with some awesome prizes. You can submit as photos for the contest on Facebook through December 6, 2011. Then you and everyone else can vote for your favorite entries, and from those we’ll pick three winners! Just in time for the holidays!


1st Prize: FREE backpack, messenger, satchel or tote of your choice from Up to $79.99 value.

2nd Prize: $40 Gift Card to

3rd Prize: Nuo T-Shirt


The urban environmentalist on your list will appreciate the Nuo Mobile Field Bag 17, which is made of eco-friendly RPET recycled polyester. Available in black or brown, this messenger is also 100-percent PVC-free and sports synthetic leather trim. It’s designed to fit even monster-sized systems up to 17.3 inches, and the padded quick-access pocket can hold an iPad. The rear luggage handle strap makes this bag a great travel companion.


credited to LaptopMAG

We have been busy trying to give our customers the best online shopping experience possible. What exactly is new you ask?

First, we are now offering FREE SHIPPING ON ORDER OF $24.99 OR MORE. For he most part, that is free shipping on the entire store.

Second, we are happy to announce our weekly “Deal of the Day” at Savings of up to 75% off retail on designer laptop bags, iPad cases, work satchels, travel bags and backpacks. Be sure to follow us on twitter, ‘like’ us on Facebook to get the most up-to-date information on our sales and events. You can also follow hashtag #laptopbagdeals on twitter.

Lastly, we recently launched our Facebook store. We all know we spend a bit too much time on Facebook (is my boss looking?) so what we thought “hey why not allow our friends to shop directly on our page. The best part for you, automatic savings of 20% by shopping our social store. So what is stopping you?

Stay fashionable friends!

AUSTIN, TX – SEPTEMBER 30, 2011 – NUO, designers of technology cases for today’s fashionistas and mobile professionals, introduces a collection of molded sleeves for iPad, Kindle, eReaders and Tablets. Built of chemical free, breathable materials tailored to exceed the demands of the most demanding travel environments, the new sleeves come in three color combinations. The Nuo Molded Sleeve for iPad will be available October 2011.

Research and Design
Since the brand’s inception in 2008, Nuo has led the industry in fashion carrying solutions. With the creation of the new Nuo Molded Sleeves for iPad, Nuo expands their collection of laptop bags, sleeves and cases while staying true to their commitment of environmental value and responsibility. The new sleeves are made of a material called METRIC 66 which is chemical free – NO HARMFUL SUBSTANCES unlike neoprene which does contain harmful chemicals.

“At Nuo, we are a mobile technology and travel lifestyle company made up of people just like you. We are creative innovators in the field of mobile carrying cases, travel goods and accessories. We believe that being a great company means more than creating great products…it means extending creativity and passion into everything we do.” says Ty Rarick, Nuo Founder and Vice President. “We care about and are committed to improving social and environmental causes and we will actively encourage, build and partner with our customers to develop initiatives that result in a better world in which we live, work and play.”

The Nuo Molded Sleeves for iPad will be available in October 2011. For more information, please visit

Nuo is a proud sponsor of the After Party for the Chloe Dao Spring 2012 Collection After Party following her Fashion Show as a part of Houston Fashion Week. Chloe Dao will be showing her Spring 2012 collection on Wednesday, October 12th at Fashion Houston 2011 in the Wortham Theater Center. Accessories will be provided by Elaine Turner. For ticket information, go to

An After Party immediately following the show will be held at Venue, 719 Main St., 77005. Guests will be treated to an installation of DCD’s Spring looks, footage from the Wortham show and a special performance by Divisi Strings. Also on display will be NUO and Elaine Turner products. Drink specials and a candy bar will be provided by Hpnotiq’s Harmonie. DJ Little Martin will be spinning all night long.

We recently introduced a new collection of molded sleeves for iPad, Kindle, eReaders and Tablets. The new sleeves are made of a material called METRIC 66. So what exactly is METRIC 66 and what makes it different than neoprene?

METRIC 66 is a protective molded foam material that is actually used in swimwear and intimate apparel. Since the material is easily molded, we can create authentic designer impressions on the product such as the ones pictures above. In addition, METRIC 66 is a breathable, lighweight fabric. Why does this matter? Since it is breathable, it will not overheat or trap the heat from your gadgets like the standard neoprene sleeves/cases that are on the market today.

Do you care about the environment? We do. METRIC 66 is chemical free – NO HARMFUL SUBSTANCES unlike neoprene which does contain harmful chemicals.

Want to learn more about the new collection of molded sleeves for iPad, Kindle, eReaders and Tablets? See it live here!

Need to update your business or weekend wardrobe, but don’t have the time to scrutinize yourself in the fitting room mirror? Researchers at PARC are working on putting an end to dressing room indecision. BNET The technology is referred to as a “responsive mirror”. Check out this story and try this new technology on for size.

Retailers are re-evaluating the importance of the dressing room and realizing that this piece of store real-estate is a crucial tool that should be used to drive a customer to sale. Stores are being designed in a way that features the changing-room as the focus of the experience—and added value services are being provided to shoppers as they make their way through their purchase paths.

So Nuo thought we would ask all our friends, Facebook fans and followers of our blog – what would you like to see in the future of dressing rooms? What retailers are doing unique things that you like in terms of the “customer and dressing room experience”? Do you find yourself making purchases more in store or online? What are your ideas about the future of dressing rooms and shopping?